The anti-aging packaging highlights its purpose through minimalistic details, featuring highly readable geometric typography and soft, effortless colors. The design embodies both the scientific foundation of the brand and how it is perceived by users.
In a highly competitive category, our differentiation strategy centered on enhancing the eCommerce experience by prioritizing education alongside conversion. Our ultimate goal was to guide users to the right products for their needs through a seamless and straightforward process.
The product pages showcased unique product attributes to drive consideration and conversion. Contextual education, skincare guides, and honest user reviews were also utilized for social proof and validation.
Drawing inspiration from NERD’s mission of empowerment, we created a graphic language with rich illustrations, distortions, bold colors, patterns, and an ownable photography direction. Each element of the identity represented both the science behind the brand and its perception among users.
