We use multiplying bouncing balls to represent an overwhelming workload. Asana helps you organize everything, enabling teams to make real progress.
Collaborate with an animator to create the 3D model, ensuring that the pacing and timing deliver maximum impact in the intro shot.
The bouncing ball concept is adapted for different social media channels while maintaining the core idea, tailored to each platform's specific requirements.
To create a more distinctive test, we humanize our message by using emotive, people-focused footage for the intro. This approach captures a celebratory moment when someone is stress-free at work. We collaborated with a real Asana user, filming her dancing in her own home.
We added different visual elements and custom iconography throughout the journey as a playful integration of product demonstration and benefit.
The package 2 video is the highest-performing YouTube video for 6 months in a row with a top CPiHVS of $44.13 (+133% avg).
