Asana

Many hands

✿Role
Art Director
Designer
✿Partner
Ross Viator
Nat Leonoudakis
Kofa Boyah
Today, organizations cannot respond fast enough to adapt and innovate to stay competitive. We were tasked to create an online campaign to show Asana enabling greater cross-functional coordination and execution.
Design concept

We give a real world example of a lamp being made in a lamp factory. We see specialty teams working on what they do best, coming together in Asana to get things done with clarity - on track and on time.

The cross-team collaboration was filmed in-house. To enhance the realism, we composited the footage into a live-action UI, demonstrating how tasks move across teams.

After the celebration footage, a well-designed workspace descends from the top of the screen and we’re into the product demo.

To demonstrate how the business scaled up after implementing Asana, we used 3D rendering to simulate a large-scale lamp factory in operation.

Social media

We used arrows, dotted lines, and a simplified UI to illustrate how cross-team collaboration works in Asana.

Result

Many hands 6s and 15s videos have been the highest-performing YouTube videos for 2 years (until now). In particular, for 6s, the IROAs are 3.78 (+89% avg).

22
Asana
Marketing campaign
Campaign

24
Asana
Sales Kickoff
Event

20
Zendesk
Startup page
Web

20
Zendesk
Photo library
Photo

18
NERD Skincare
Branding
Brand identity

16
HK Express
Ice wall challenge
Event