The goal of SKO 2023 is to set big goals, cultivate the grit to achieve them, and energize the company to "Win Big."
As a first step, we established the overall look and feel of the event identity and how the graphic elements would come to life through animation. We utilized various weights of the "Obviously" font to create effects of contraction, expansion, and space occupation. These dynamic visuals embody movement, agility, and speed, capturing the energy and big moments of the theme. Additionally, we used the Gordita font as a supporting typeface for its academic and technical feel.
Animation
The design system was prominently featured alongside each speaker. Every presentation used fully designed slides that adhered to the same system. In between sessions, our playful animated designs took over the stage.
The kinetic and evolving motif naturally translated into the event space's primary wayfinding system. The concept of growth and expansion was embodied in a series of stackable flags, featuring patterns, welcome signs, and logos.
