The anti-aging packaging concentrates on its focus through minimal details such as the geomehigh-readibilty typography, soft and effortless colors.The packaging represented both the science behind the brand and its perception among users.
In a highly competitive category, our differentiation strategy was to focus its eCommerce experience on education in addition to conversion. Our goal was to ultimately guide users to the product for their needs in one simple flow.
Utilized various use cases to assist the customers to understand the complex of science behind.
In order to position NERD as the funny friend full of helpful advice. We brought a more human and empathetic tone to the brand’s photography.
A large part of the visual system was based on distortion and text effects to let the brand’s personality shine. To form these stylistic distortions, we created a series of actions and tools that the client team could have easily used to execute without any design experience.
To help bring character and depth to layouts, we created a series of branded textures and patterns to be used as background elements and signifiers across other touchpoints.
