HK Express
Freezing Ticket
HK ExpressFreezing Ticket
Outdoor Campaign
✺Role
Art director
Designer
⬢Partner
Abby Chui
Stephen Chung
Susan Chan
Summer is the peak season for travel. HK Express wanted to do something that people will pop out this airline in mind when they want to travel in summer. So we created a 6M X 1.7M ice wall which contained 130 flight tickets with over 10 destinations such as Tokyo, Danang, Seoul and Bangkok etc.
✺Role
Art director
Designer
Summer is the peak season for travel. HK Express wanted to do something that people will pop out this airline in mind when they want to travel in summer. So we created a 6M X 1.7M ice wall which contained 130 flight tickets with over 10 destinations such as Tokyo, Danang, Seoul and Bangkok etc.
⬢Partner
Abby Chui
Stephen Chung
Susan Chan
Outdoor
Ad

Besides the centerpiece of the campaign which was the activation, we also developed the bespoke billboard visuals for building the buzz around the campaign.

Result

This campaign successfully was featured on different media such as Marketing interactive, Cosmopolitan and Yahoo HK etc. It also won a gold award🏆 in the Best Creative Event in Marketing Event Award North Asia .