ICE T x Coffee Meets Bagel(testing 2)

Coffee Meets Bagel x Ice T

Coffee Meets
Bagel x Ice T

Coffee Meets Bagel x Ice T

Commercial

✺Role
Art director
Designer

⬢Partner
Jenn Takahashi
Jackie Anzaroot
Michael Cogliantry
Paige Butterfield

Ice T, a rapper and actor, caused a stir online in 2018 after revealing that he had never consumed a bagel or drunk a cup of coffee. Coffee Meets Bagel promptly reached out to Ice-T and gave him to try the first zip of coffee and first bite of bagel in his entire life.

✺Role
Art director
Designer

⬢Partner
Jenn Takahashi
Jackie Anzaroot
Michael Cogliantry
Paige Butterfield

The result

🏆 We won a Shorty award! The video was a winner for the dating site and apps category in 2019.
‍
The video drove more than 250 placements in top-tier outlets like BuzzFeed, Mashable, and Bustle, generating more than a billion impressions overall.

Ice-T mentioned the video on "The Tonight Show with Jimmy Fallon" on a segment which collected over 2.3 million views.